Monday, June 20, 2011

As a Matter of Fact, You Can Judge a Cover. Pt II

Hey guys! Thanks for coming back for part II of our cover discussion. Today I want to address the ever lingering questions: How do I find a good cover designer? (The word "good" is super important there.) And of course, What should I expect from them?

Well, coming at this from a what-I-experienced-myself mindset, I'll tell you. Finding a the designer(s) is the tough part. There is countless talent out there, but one talent isn't a fit for every project. You MUST find someone who shares your vision. Being an awesome designer is a broad term.

I'll give you some examples. Just image for a moment you see this:

That's a sick cover, right? I mean, it's enticing. It alludes to some darkness in the story. It feels creepy and mysterious. Brilliant design.

Now, what do you see here?

I see something light and girly that is probably full of whimsical felicity and charming princes.

**Disclaimer: I haven't read either of these. This is just a cover post ;)

Now, perhaps the same person designed both these covers and he/she is very good. Most likely though, a designer was chosen by their experience and taste in that particular field. They both did an outstanding job, but if you have a dark, mysterious story with a Tim Burton-esque feel to it, you don't want whimsical. (If you do have a dark, Tim Burton-esque story, please email me with details ;) Likewise, if Princess Fluffernutter is seeking her one, true love, an ominous forest surround by glowing eyes isn't going to fit the bill.

Now then, what should you do? Search through several designers. Talk to them. Get a feel for their personality and style. SEE EXAMPLES OF THEIR WORK. Get referrals and compare prices. Tell them what you want up front, and ask them what they envision. Clear the path before you sign a deal! And please don't think you have to spend a fortune to get a great cover. I promise you that isn't the case. But shop around to find the designer who will best suit your needs.

Next time, we'll discuss ideas, styles, and layouts. By the end of this mini-series, you will know what I learned the not so easy way!

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